Different properties for different social media Platforms

 The different properties are this

Facebook 

•  Building brand awareness and developing brand “voice”
• 25-45 Year old 

Establishing authority within a particular industry

Strengthening relationships through post engagement

Promoting brand-related content and entertainment

LinkedIn 

• Building relationships with other brands (B2B)
• 18-29 year old and 30 -64 year old
• Attracting industry talent
• Targeting individuals, marketing managers and key decision makers

Twitter

• Sharing breaking news and live updates
• 18-29 year old and 30-64 year old
• “Social listening” via hashtags and keyword mentions
• Establishing brand voice
• Creating dialogue between your brand and consumers
  

Instagram

• Establishing a visual style for your brand
• Showcasing products in unconventional ways
• Connecting with female and urban millennials

The comparisons

• There all social media platforms
• They all can communicate to people online 
• Twitter and LinkedIn are targeting the same audience.  
• LinkedIn is a work app while every other social media could be work and pleasure. 
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